JOB DESCRIPTION
We at Guideline Central are dedicated to deliver optimal healthcare decision support to clinicians and patients worldwide. We partner with over 45 medical societies and hundreds of KOLs to develop guidelines into clinician-preferred quick reference tools and educational programs that helps deliver critical recommendations at point of care. As we continue to expand our operations, we are seeking a talented Marketing Content Creator with 3-5 years of experience in developing compelling content specifically for healthcare providers.
We are looking for a creative and experienced Marketing Content Creator to join our marketing team. In this role, you will be responsible for crafting engaging and informative content that resonates with healthcare providers, driving awareness, and establishing guideline adherence within the industry. Your content will play a vital role in shaping our marketing campaigns and effectively communicating the value of our products and services to healthcare professionals and industry partners.
MAJOR RESPONSIBILITIES
- Develop high-quality written content, including blog articles, whitepapers, case studies, website copy, email campaigns, social media posts, and other marketing materials, tailored to the needs of healthcare providers.
- Collaborate with internal teams, including subject matter experts, product managers, and marketing strategists, to gather information and insights that will inform content creation.
- Write compelling, concise, and persuasive copy that showcases our solutions and effectively communicates their benefits to healthcare providers.
- Edit and proofread content to ensure accuracy, consistency, and adherence to tone of voice.
- Optimize content for search engine optimization (SEO) to improve organic visibility and drive traffic to our website.
- Stay up-to-date with industry news, advancements, and emerging technologies to incorporate relevant topics into content creation.
- Analyze content performance metrics and user engagement data to continuously improve content strategy and maximize its impact.
- Collaborate with the editorial and marketing teams to help plan, execute and publish content.
- Keep abreast of content marketing best practices, writing standards, and healthcare marketing trends to maintain a competitive edge.
QUALIFICATIONS
- Proven experience as a Marketing Content Creator, preferably within the healthcare industry or working directly with healthcare providers.
- Strong writing and editing skills with a keen eye for grammar, punctuation, and style.
- Exceptional storytelling ability and the capacity to distill complex healthcare concepts into clear and concise messaging.
- In-depth understanding of the healthcare industry, healthcare providers’ needs, and relevant regulations.
- Familiarity with SEO best practices and keyword research tools.
- Ability to work effectively in a fast-paced environment, juggling multiple projects and deadlines.
- Excellent collaboration and communication skills to work with cross-functional teams and stakeholders.
- Portfolio of writing samples demonstrating a range of content types and styles within the healthcare industry.
- Experience working graphic design projects and creative direction assignments.
- Microsoft Office Suite, Adobe Suite, Google applications, WordPress or other web-based media platforms and analytic software experience required.
- Bachelor’s degree in English, Journalism, Marketing, or a related field is a plus.
Joining our team at means contributing to the betterment of healthcare and making a positive impact on the lives of patients and providers alike. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth. If you are passionate about healthcare, skilled in content creation, and eager to make a difference, we would love to hear from you.
Note: This job description is intended to convey essential functions and basic duties and is not an exhaustive list of responsibilities, skills, efforts, or working conditions associated with the role.
BENEFITS
- 401(k) & 401(k) Matching
- Medical, Dental, Vision, & Life Insurance
- Flexible Schedule
- Paid Time Off
- Parental leave