Breastfeeding Promotion in the Prenatal Setting
Publication Date: January 1, 2015
Last Updated: March 14, 2022
Recommendations
Create a breastfeeding friendly office and community
Breastfeeding friendly office
The primary healthcare provider should be involved in each of the following steps, in cooperation with a multidisciplinary team that includes other healthcare professionals and healthcare workers (e.g., including, but not limited to, doctors, nurses, midwives, medical assistants, various lactation specialists/consultants [International Board Certified Lactation Consultants, in particular when their expertise is needed], nutritionists, doulas, health and breastfeeding educators, and peer support). (, )
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Educate staff to promote, protect, and support breastfeeding. (, )
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Have a written breastfeeding policy to facilitate such support. (III, )
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Literature and samples provided by artificial infant formula companies should not be used in healthcare settings, as this advertising has been demonstrated to decrease breastfeeding initiation and shorten duration, and it constitutes a breach of the World Health Organization’s International Code of Marketing of Breast-milk Substitutes. (, )
(I, II-2, II-3, III)
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Intention to breastfeed should be included as part of all transfer-of-care materials, including prenatal records and hospital and birth center discharge summaries.
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Create breastfeeding friendly office spaces, including safe, clean, and comfortable spaces for patients and staff to breastfeed or express milk, as well as posters and artwork supporting breastfeeding. For more details see the Academy of Breastfeeding Medicine’s Protocol #14: ‘‘Breastfeeding Friendly Physician’s Office.’’ (III)
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Breastfeeding friendly community
Community-based interventions have shown significant success in improving breastfeeding outcomes. (, )
(I, II-1, II-2, III)
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Partner with local and regional organizations in order to maximize patient services and support (e.g., local, regional, and national maternal– child organizations, local La Leche League International groups, community health workers, health departments, local or regional maternity hospitals or birth centers, not-for-profit organizations, breastfeeding peer counseling programs; supplemental food programs [such as the Special Supplemental Nutrition Program for Women, Infant and Children in the United States], and home visiting programs). (, )
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Be aware of local community and professional breastfeeding support services and understand the particular content and services provided. Make available current listings of such support to women throughout their pregnancy. (, )
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Consider the use of prenatal home-visiting programs, particularly in underserved areas or populations, while ensuring that providers have been adequately trained. (, )
(I, II-1, III)
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Consider the background, ethnicity, and culture of individual women, families, and communities
Learn about patients’ family and community structure. Social support, or the lack thereof, is likely to play a large role in feeding decisions of many women, particularly adolescents. (, )
(I, II-2)
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Understand that perspectives and beliefs of partners and support persons may affect breastfeeding success and educate where appropriate.45,48–51 Attention to gender dynamics and targeted behavioral interventions (e.g., education, counseling, sharing housework) may improve breastfeeding duration and exclusivity. (, )
(I, II-2, III)
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In some cultures, enlisting the cooperation of an important family member may greatly assist in the promotion of breastfeeding. (I)
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Ensure that parents from diverse cultures understand the importance of exclusive breastfeeding to their children’s growth and development. (I)
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Acculturation or assimilation of immigrant populations should be considered with respect to a family’s current feeding choices. (I)
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Cultural traditions and taboos associated with lactation should be respected, adapting cultural beliefs to facilitate optimal breastfeeding, while sensitively educating about traditions that may be detrimental to breastfeeding. (, )
(I, II-1)
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Whenever possible, provide all information and instructions in patients’ native language and assess for literacy level when appropriate. Instructional photos and pictures can also be used where literacy is a concern. (, )
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Understand the specific financial, work, time, and sociocultural obstacles to breastfeeding and work with families to overcome them. (, )
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Healthcare providers should be aware of their own personal cultural attitudes when interacting with patients. (III)
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Consider behavioral and psycho-educational approaches to breastfeeding support
Self-efficacy and breastfeeding confidence play a large role in women’s breastfeeding initiation, duration, and exclusivity. (, )
(I, II-2)
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Cognitive-behavioral counseling, social-cognitive theory–based influential models, competence theory, and workbook-based or group self-efficacy interventions can be considered and have shown to improve breastfeeding outcomes. (, )
(I, II-1, II-2)
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Whenever possible, healthcare providers should use motivational and self-efficacy supporting techniques when discussing breastfeeding, for example:
- Guiding a pregnant woman to consider her own knowledge of and reasons for breastfeeding: ‘‘What do you know about breastfeeding?’’ and ‘‘What are your reasons for breastfeeding your baby?’’
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- Helping to think through barriers: ‘‘Can you think of anything that might get in the way of you reaching your goal?’’ or
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- Helping to associate breastfeeding with other successes in a woman’s life: ‘‘Are there other areas in your life when you have been successful in reaching a goal you set out to achieve?’’
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Consider strengthening routine prenatal education on postpartum symptoms (bleeding, mood changes, pain, hair loss, incontinence, infant colic, breastfeeding, etc.) and opportunities for social support and selfmanagement, as qualitative work shows insufficient maternal preparation, and this behavioral intervention has been shown to improve breastfeeding duration in one minority population. (, )
(I, III)
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Integrate breastfeeding promotion, education, and support throughout prenatal care.
Support of breastfeeding should be actively stated in the preconception period, or as early as possible in prenatal care, with acknowledgement that there are risks to artificial infant formula feeding. Consider a statement such as ‘‘As your healthcare provider, I want you to know that I recommend breastfeeding. Formula feeding has many health risks for mothers and babies.’’ (, )
(I, III)
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Use of electronic medical record prompts may be used to improve consistency of healthcare provider support statements. (, )
(I, III)
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Strongly consider integrating lactation consultant support and education into the prenatal office visits, as it is noted for its effect on improving breastfeeding initiation and exclusivity. (, )
(I, III)
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Strongly consider offering group prenatal care or connecting women with a group prenatal care program as these groups have been noted for their positive impact on breastfeeding initiation. (, )
(I, II-3)
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At this point, there is no evidence to determine what role Internet education can play in breastfeeding support. However, many mothers will seek information on the Internet and may find Web sites with little medical oversight and factual errors. Patients should be directed to appropriate online sources of support and information, such as the World Health Organization’s Web site on breastfeeding: www.who.int/topics/breastfeeding. (II-2)
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Consider using novel technological approaches such as education and networking through text-messaging/ mobile phones as preliminary international data suggest improved breastfeeding duration and exclusivity with this approach. (I)
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Take a detailed breastfeeding history as a part of the prenatal history. (III)
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For each previous child, ask about breastfeeding initiation, duration of exclusive/any breastfeeding, sources of prior breastfeeding support, perceived benefits and challenges, and reason(s) for weaning. (, )
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For women who did not breastfeed, consider asking about the perceived advantages of artificial infant formula feeding, as well as the perceived disadvantages. Inquiry should be made regarding what may have helped her breastfeed previous children. (, )
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It is also important to determine any family medical history that may make breastfeeding especially helpful for this child (e.g., asthma, eczema, diabetes, and obesity) and/or mother (e.g., obesity, diabetes, depression, and breast or ovarian cancer). (I)
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Incorporate breastfeeding as an important component of the initial prenatal breast examination. (II-3)
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Observe for appropriate breast development and anatomy. (, )
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Note whether the history or physical exam findings suggest that a pregnant woman is at high risk for breastfeeding problems (e.g., maternal history of failure to breastfeed a previous child, chronic medication or supplement use, infertility, breast surgery or trauma, cranial or chest irradiation, or domestic or intimate partner violence; physical exam suggestive of flat or inverted nipples, glandular hypoplasia, or obesity; history or physical exam suggestive of diabetes, thyroid conditions, or polycystic ovarian syndrome). (I)
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Consider a prenatal lactation referral to a physician who specializes in breastfeeding medicine or a lactation consultant (International Board Certified Lactation Consultant where possible) if concerns are identified. (, )
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Discuss breastfeeding at each prenatal visit. (I)
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Consider the use of the Best Start 3-Step Counseling Strategy by:
1. Encouraging open dialogue about breastfeeding by beginning with open-ended questions.
2. Affirming the patient’s feelings.
3. Providing targeted education.
(, )2. Affirming the patient’s feelings.
3. Providing targeted education.
(II-2, II-3)
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Address concerns and dispel misconceptions at each visit. (, )
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Provide information on medication safety during pregnancy and breastfeeding. (, )
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Consider using a set of educational materials in your practice, such as ‘‘Ready, Set, Baby’’ (www.tinyurl .com/readysetbaby), which includes materials for patients and guidance for educators. (, )
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During the first trimester
If there are no contraindications, make a clear recommendation to exclusively breastfeed for 6 months and then with complementary foods for 1–2 years or as long thereafter as the mother and infant desire. Making this recommendation alone has shown to improve breastfeeding rates. (II-2)
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Incorporate and educate partners and support persons about the benefits of breastfeeding for mothers and infants. (II-2)
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Address known common barriers such as lack of selfconfidence, embarrassment, time and social constraints, dietary and health concerns, lack of social support, employment and childcare concerns, and fear of pain. (I)
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- Addressing social and lifestyle factors can play a particularly pivotal role for adolescent,
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- obese and
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- and ethnic minority women.
(I, II-2, II-3, III)
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During the second trimester
Encourage women to identify breastfeeding role models by talking with family, friends, and colleagues who have breastfed successfully. (, )
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Recommend that pregnant women and their partners or support persons attend a breastfeeding course, peer support group, and/or group prenatal care in addition to routine office-based education. (, )
(I, II-1, II-3)
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Review breastfeeding basics, such as the importance of exclusive breastfeeding, the relationship of supply and demand, feeding on demand, frequency of feedings, cues of hunger and satiety, avoiding artificial nipples (teats) until the infant is breastfeeding well, and the importance of a good latch. (, )
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For women who plan to return to school or work outside of the home after birth, encourage consideration of what facilities are available for expressing and storing mother’s milk, how much time will be taken for maternity leave, and what worksite/school policies and legislation provide support. (III, )
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Encourage women to engage the support of a trained birth assistant (doula) for labor, birth, and postpartum care, as this significantly improves breastfeeding outcomes. (I, )
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During the third trimester
Consider demonstrating with dolls and props the mechanics of a good latch and common breastfeeding positions, such as laid-back breastfeeding, cradle, crosscradle, and the clutch (football) hold. (I)
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Review the physiology of breastfeeding initiation and the impact of supplementation. (, )
(II-3, III)
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Recommend the purchase of properly fitting nursing bras and clothes that will facilitate breastfeeding, as culturally appropriate. (, )
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Encourage another visit to a breastfeeding support group as women’s interest and goals of attending may be different than earlier in the pregnancy. (, )
(I, II-3)
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Review potential options for pain management during labor and their possible impacts on breastfeeding, as many pain medications can negatively impact breastfeeding outcomes. (, )
(I, III)
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Discuss the importance of early skin-to-skin contact after birth (regardless of delivery mode) and during the postpartum period for optimal breastfeeding outcomes and general newborn health. (, )
(I, II-3)
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Discuss the biologically normal first latch, including the ‘‘breast crawl,’’ and how to facilitate this in the birthing room. (III, )
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Recommend that pregnant women discuss plans for their infant’s health care and breastfeeding support with their infant’s healthcare provider. (I)
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Stress the need for early follow-up postpartum if there are any concerns that a woman, infant, or both are at high risk for breastfeeding problems. (, )
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Empower women and their families to have the birth experience most conducive to breastfeeding. (, )
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Inform patients about the Ten Steps to Successful Breastfeeding and how to advocate for breastfeeding friendly hospital care. (I)
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Discuss support of breastfeeding in the event of a cesarean delivery. (, )
(I, II-3)
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Encourage mothers to ask for help from a lactation specialist in the birth hospital and/or soon after discharge, particularly if they are having any breastfeeding difficulties. (, )
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Recommend the infant see a healthcare provider soon after hospital discharge to ensure infant health and optimal breastfeeding, particularly for infants discharged in the first 1–3 days of life. (III)
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Ensure the mother has an adequate support system in place during the postpartum period and knows how to get help. (, )
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Provide anticipatory guidance on topics such as engorgement, frequent feedings, and nighttime feedings. (, )
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Recommendation Grading
Overview
Title
Breastfeeding Promotion in the Prenatal Setting
Authoring Organization
Academy of Breastfeeding Medicine
Publication Month/Year
January 1, 2015
Last Updated Month/Year
January 10, 2024
Supplemental Implementation Tools
Document Type
Guideline
External Publication Status
Published
Country of Publication
US
Target Patient Population
Breastfeeding mother's
Inclusion Criteria
Female, Adult
Health Care Settings
Ambulatory, Childcare center, Home health, Outpatient
Intended Users
Nurse midwife, medical assistant, dietician nutritionist, counselor, nurse, nurse practitioner, physician, physician assistant
Scope
Counseling, Prevention, Management
Diseases/Conditions (MeSH)
D007225 - Infant Food, D000068104 - Infant Health, D007228 - Infant Nutrition Disorders, D064186 - Prenatal Education
Keywords
Breastfeeding, promote breastfeeding, Promote Breastfeeding, infant nutrition, prenatal education, preconception